Concept
brand strategy
Parents
Children
Brand PositioningBrand RepositioningBusiness ExpansionBusiness IntegrationCustomer Feedback
18.2K
Publications
1.4M
Citations
26.1K
Authors
5.1K
Institutions
Top Authors in Brand Strategy
Discover the leading researchers and scholars who have made significant contributions to Brand Strategy. The statistics shown in this table are calculated from publications relevant to this concept and reflect each author's impact within this specific field of study, not their overall metrics.
| Publications | Citations | H-Index | |
|---|---|---|---|
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